Marketing Journey Committee

Objective: Tell the Story

Promoting Southeastern Minnesota is key to successfully expanding and diversifying our regional economy. Our region has a lot to offer beyond its famous medical facilities, but this is not widely known. The Marketing Journey Committee will focus on telling the Southeastern Minnesota story across a number of marketing channels, and on investing the resources necessary to ensure this story is heard.

Strategies:

  1. Create a regional brand and communications platform
  2. Formalize an external marketing and hosting schedule


Co-Chairs:
Sheryl Barlow
Al Mannino
Board Liaison:
Scott Hoss

What we are working on:

Regional Branding Project

J2G Speakers Circuit

Marketing Support for J2G Committees