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OLG Koblenz: Advertising also prohibited for registered interested parties
Koblenz (jur). This is not permitted even if viewing the images requires prior registration, the Higher Regional Court (OLG) Koblenz decided in a judgment announced on Wednesday, June 22, 2016 (file number: 9 U 1362/15).
There was therefore a lawsuit filed by the competition center in Bad Homburg against a doctor who runs a beauty clinic in Rhineland-Palatinate. On his website, he shows pictures of patients before and after the plastic surgery in the clinic. However, the pictures can only be viewed when those interested register for them.
Nevertheless, advertising is not permitted, the OLG Koblenz now judged. Although the advertising of medicinal products with before and after pictures has been permitted under certain conditions since 2012, the former general ban on cosmetic surgery has been expressly retained.
The inadmissibility of the photo comparison does not change because the images can only be viewed after registration. "The legislator has completely prohibited advertising with before and after pictures", emphasize the judges in Koblenz in their judgment of June 8, 2016. mwo / fle