Foodwatch allegation: Coca-Cola shares responsibility for obesity and diabetes
Health experts are happy to refer to reducing the consumption of soft drinks. After all, such drinks are often the cause of obesity. They can also promote diseases such as diabetes. The consumer organization Foodwatch even describes such drinks as "liquid sick makers".
Sugary soft drinks are conducive to diseases
There are enough drinkable calorie bombs. The drink that is most associated with a lot of sugar is cola. This soft drink not only promotes obesity or obesity, but can also promote various diseases such as diabetes, as a video shows that caused a sensation a few years ago. The consumer organization Foodwatch even describes such drinks as "liquid ill-healthers" and accuses Coca-Cola of being jointly responsible for obesity and diabetes.
Just one can of cola a day increases your risk of becoming overweight
"A high consumption of sugary drinks has been proven to promote the development of numerous diseases, including obesity (obesity), type 2 diabetes and tooth decay," Foodwatch writes in a message to the presentation of the now published "Coca-Cola Report".
"Diseases such as gout, non-alcoholic fatty liver and heart diseases are also associated with the consumption of sweetened drinks," said the experts.
But unlike, for example, confectionery, in which "a handful" is not considered to be problematic, sugar beverages are harmful to health even in comparatively small quantities.
Just one can a day increases the risk of obesity, obesity or type 2 diabetes, according to Foodwatch.
Sugar drinks only provide "empty calories" without important nutrients and without causing a corresponding saturation, which leads to excessive calorie intake.
Children and adolescents in Germany - especially boys - drink significantly more sugar drinks than recommended.
Coca-Cola Sugar Drinks Are “Liquid Disease Makers”
The consumer organization criticizes Coca-Cola's voluntary commitment to give the impression that it does not target children under the age of twelve.
But the practice looks very different, according to the new Foodwatch report. Whether with football stars in advertising and campaigns such as the Coca-Cola advent calendar or the Christmas truck tour: Coca-Cola specifically addresses children and adolescents.
In addition, the group has used a whole series of YouTube stars, which are particularly popular with young people, for its marketing campaigns.
According to this, nine of the 20 most subscribed "Youtubers" in Germany already appeared on the group's own YouTube channel "CokeTV". The Coca-Cola brand is always well staged.
The most clicked video on the German Coca-Cola channel was viewed more than 2.3 million times.
"Coca-Cola knows how to create a positive image like hardly any other company - also and especially among young people," says Oliver Huizinga, author of the "Coca-Cola Report".
“The sugar drinks from Coca-Cola are liquid sick makers. Of course, every child knows that cola and soda are not healthy. But it's not about a bit too much sugar - just one can a day promotes serious diseases such as diabetes. ”
Influencing research and politics
In addition, Coca-Cola is also involved at the political level to sow doubts about the harmful effects of sugar drinks and to prevent effective regulation of the products.
Foodwatch gives an example: Coca-Cola financed a supposedly independent research institution with $ 1.5 million that publicly held the position that not unhealthy nutrition, but lack of exercise is the central problem for overweight.
In the past, numerous studies have examined whether sugar drinks and obesity are related.
According to Foodwatch, 80 percent of the studies funded by the food industry find that there is no connection between obesity and the consumption of sugar drinks - while 80 percent of the independently funded studies come to the opposite conclusion.
Researchers at Deakin University in Melbourne, Australia, had also found evidence last year that the company was trying to manipulate current health guidelines.
According to the consumer organization, internal emails from Coca-Cola showed that the group is particularly afraid of one political measure: special levies or taxes on sugar-sweetened drinks.
Combating this measure is given top priority in a strategy paper of the group.
Politics asked to act
Foodwatch calls on politicians to no longer shy away from the conflict with global corporations such as Coca-Cola and the influential lobby, and to finally take concrete measures to counter the epidemic of nutritional diseases.
For example, the federal government must oblige manufacturers of heavily sugared beverages to pay a tax.
Numerous countries such as Great Britain, France, Ireland, Belgium or Mexico have decided on such a special tax or levy. In the UK, this led leading manufacturers to lower the sugar content of their products before they came into effect. (ad)